Emilie Shen

emilie shen

PROJECTS

ABOUT

HI, I’M EMILIE

highly collaborative product designer focused on user-centered growth, combining deep user empathy with data-driven experimentation

+25% COMPLETION

+4% ACTIVATION

Improving Grammarly’s onboarding survey

Redesigned Grammarly’s onboarding survey to simplify questions, improve visuals, and highlight user benefits, reducing cognitive load and increasing motivation to complete.

READ MORE (PASSWORD)

+3% to +176% Feature discovery

Defined patterns

Identifying the best activation patterns for Grammarly

Designed and tested multiple onboarding patterns, like guided checklists and contextual tooltips, to help new users discover key features and drive early product engagement.

READ MORE (PASSWORD)

Increased download completion

Decreased time-to-first-value

Identifying the best activation patterns for Grammarly

Streamlined Grammarly’s installation flow by removing unnecessary steps and adding contextual help, making it easier for users to download and set up successfully.

Read more (password)

+22% conversion rate

IBM Watson Assistant personalized onboarding

Created personalized, industry-specific onboarding walkthroughs to help users quickly understand product relevance and build their first assistant faster.

Shift in mindset

Increased association w/ positive words

Educating young adults on the phases of the menstrual cycle

Designed and built a menstrual tracking app to help young adults understand the phases of the menstrual cycle and foster a more positive, educational experience around periods.

Fun side projects

A collection of illustration, graphic design, and hand lettering work that I’ve done.

Take a peek

emilie shen

PROJECTS

ABOUT

HI, I’M EMILIE

highly collaborative product designer focused on user-centered growth, combining deep user empathy with data-driven experimentation

+25% COMPLETION

+4% ACTIVATION

Improving Grammarly’s onboarding survey

Redesigned Grammarly’s onboarding survey to simplify questions, improve visuals, and highlight user benefits, reducing cognitive load and increasing motivation to complete.

READ MORE (PASSWORD)

+3% to +176% Feature discovery

Defined patterns

Identifying the best activation patterns for Grammarly

Designed and tested multiple onboarding patterns, like guided checklists and contextual tooltips, to help new users discover key features and drive early product engagement.

READ MORE (PASSWORD)

Increased download completion

Decreased time-to-first-value

Identifying the best activation patterns for Grammarly

Streamlined Grammarly’s installation flow by removing unnecessary steps and adding contextual help, making it easier for users to download and set up successfully.

Read more (password)

+22% conversion rate

IBM Watson Assistant personalized onboarding

Created personalized, industry-specific onboarding walkthroughs to help users quickly understand product relevance and build their first assistant faster.

Shift in mindset

Increased association w/ positive words

Educating young adults on the phases of the menstrual cycle

Designed and built a menstrual tracking app to help young adults understand the phases of the menstrual cycle and foster a more positive, educational experience around periods.

Fun side projects

A collection of illustration, graphic design, and hand lettering work that I’ve done.

Take a peek

emilie shen

PROJECTS

ABOUT

HI, I’M EMILIE

highly collaborative product designer focused on user-centered growth, combining deep user empathy with data-driven experimentation

+25% COMPLETION

+4% ACTIVATION

Improving Grammarly’s onboarding survey

Redesigned Grammarly’s onboarding survey to simplify questions, improve visuals, and highlight user benefits, reducing cognitive load and increasing motivation to complete.

READ MORE (PASSWORD)

+3% to +176% Feature discovery

Defined patterns

Identifying the best activation patterns for Grammarly

Designed and tested multiple onboarding patterns, like guided checklists and contextual tooltips, to help new users discover key features and drive early product engagement.

READ MORE (PASSWORD)

Increased download completion

Decreased time-to-first-value

Identifying the best activation patterns for Grammarly

Streamlined Grammarly’s installation flow by removing unnecessary steps and adding contextual help, making it easier for users to download and set up successfully.